Art Direction and visual design for Instyle.com's online only package.
InStyle.com | Social Media Awards 2013
As the temporary Art Director for Instyle.com for eight months, many projects were successfully launched, including their first Social Media Awards.
I was the fill-in Art Director for Essence.com for six months. During that time, I designed everything from the Essence Festival package to the complete overhaul of the homepage.
Redesign of Essence.com's Hair landing page. Worked closely with development team to accomplish editorial goals.
Visual design of Bodywatch Special landing page calendar.
Collaborated with the team at People.com to rework previous year's trivia game to include Facebook integration.
New look & feel, trivia logo, and updated user interface.
Designed a new landing page template for Peopleenespanol.com.
Visual design and execution of new website for Reader's Digest Association.
Created products and developed strategy. Recruited and directed UI and visual designers. Designed all digital marketing materials.
Spearheaded design process, styleguides and standards.
2012 REGGIE Awards Winner. Silver in Business-to-Business Campaigns.
Art direction and visual design for Unilever Foods' B-to-B site SandwichPro.com to promote their products (Hellmann's, Country Crock, Wish-Bone) to small business owners in the food service industry.
This design was selected over 2 other designers' look & feel explorations.
Created templated pages and new logo.
Art direction, visual design, and photography for food and travel blog